Odeur AW 12/13
Das schwedische Label Odeur gehört, seit ich es im Temporary Showroom entdeckt habe, zu meinen Lieblingslabels und mein halber Kleiderschrank besteht aus ihren Designs. Die Unisex Kollektionen passen stilistisch perfekt in die Riege der großen Avantgarde Designer aus Paris, im Gegensatz zu denen sind die Teile jedoch erfreulicherweise finanzierbar. Diesen Samstag feiert Odeur seine Premiere im offiziellen Berlin Fashion Week Zelt. Leider verpasse ich ihre erste Show in Berlin wegen unseres Trips nach Paris. Dafür habe ich mich mit einem der beiden Designer, Gorjan Lauseger, im Vorfeld über seine Show in Berlin und die neue Kollektionen unterhalten. Das Interview und mehr Fotos der neuen Kampagne nach dem Klick.
For the fashionable Berliner Scandinavian labels are somewhat the holy grale of fashion. Why do you think Berliners rate fashion from the North so high?
Perhaps because of the simplistic yet playful and characteristic silhouettes.
What made you decide to have your first show presentation in Berlin this year?
We have been present in Berlin the last couple of years and now feel that it’s time for us to show the whole concept of Odeur.
Your fashion shows in Sweden are always very atmospheric and dramatic. What can we expect from your studio presentation in Berlin?
We are always trying to tell a story with our collections and that’s what we are gonna do this time as well. Expect sone ” Temps de Voyages”.
Give us a little bit of a teaser of the new collection. What is the most important piece of it?
The new collection is perhaps more graphic than previous ones. We have been working with some unexpected cuts on fine materials like wool and cashmere.
What is your future in Berlin?
We hope to be more present in Berlin and hopefully we can have some more events and collaborations with creative people here in the future. We would love to open a concept store here as well.
