Fashion | iHeartBerlin.de

#DAMUR: A Berlin Label Defying the Rules of Fashion

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“Demure, Spicy, and Brat.” This is how Taiwanese designer Damur Huang sums up the essence of his Berlin-based fashion brand #DAMUR to me. With the choice of these cheeky words he not only reveals himself to be at the very pulse of pop culture, but also lightens the seriousness of the fashion world – which is just one of the many ways that he deconstructs and defies the rules of the industry.

For iHeartBerlin’s new feature series in collaboration with Squarespace – the iconic all-in-one website and commerce building platform – we get to meet some outstanding talents in Berlin showcasing the limitless creativity that the city harbors and the endless potential of a strong online presence.

iHeartBerlin’s New Mini-Collection – Why We’re Releasing Fashion Now

by Frank | Fashion

For the casual consumer of our content, it might have come as a bit of a random surprise when we recently dropped our mini collection. For those of you who have been following us a bit longer, you might know we do release the occasional physical product, but those were mostly books. So why switch from print to clothing you might wonder? Well, it’s a little bit back to the roots for us, because that’s how we first started our foray into the world of physical things. Between 2012 and 2013, we designed several small collections of clothes and accessories in collaboration with different brands.

The new collection is both in reference to these first steps of making products, but also an homage to our origins as Berlin’s number-one party blog. Nightlife is what made us pop back then, and it’s still what makes our hearts beat today so we wanted to capture that in our collection.

Brave New Fashion: This Is The Next Generation of Berlin Designers

by Paula | Design, Fashion, Most Popular Posts

Berlin’s fashion scene and especially our local Fashion Week have gone through some fundamental changes in recent years. What we appreciate most about it is: It has shed the old veil of the past and presented itself in a new guise. What we have seen here in the past year brought together everything our fashion hearts desire: exceptional talents from Berlin, whose creations surprise us, captivate us, blow us away, and inspire us to dream. Believe us: we had more than one moment where we thought: “Wait, what’s happening right now? And is this really happening in good old Berlin?”

In our opinion, six labels in particular have the potential to be true game changers, not only shaping Berlin through their work but also re-establishing the city in the ranks of the international fashion scene. What impresses us most about them is their courage to break with conventions and rethink fashion. They say goodbye to superficialities and celebrate craftsmanship, individuality, sustainability, and diversity. And an equally new and fresh audience celebrated them during Berlin Fashion Week. We have the feeling that Berlin propelled itself into a new era and our favorite city is finally showing again why it can easily keep up with the big fashion metropolises of this world.

Berlin as a Grand Hotel: The Vision of Fashion Label Acceptance Letter Studio

by Giulio | Fashion

Acceptance Letter Studio is a fashion label established in 2021 by Jakeyoung Shim, a talented young designer based in Berlin.

His strong dedication to fashion has helped him to pave his way into the business, which first started in Korea. Today, Acceptance Letter Studio has not only made a name for itself in the Berlin fashion scene, but it is also part of the Fashion Council Germany. I had the chance to have a word with Jakeyoung in his studio, talking about his label, his latest collection, and of course living in Berlin.

A Brave New World: Esther Perbandt Dominates the Runway at Berlin Fashion Week

by Frank | Fashion

photos: Sebastian Reuter/Getty Images for Nowadays.

When I met Esther Perbandt back in 2010, she was one of the already quite established Berlin Designers that decided to join Designer Scouts – the runway show event at Berlin Fashion Week for avantgarde and upcoming designers that we hosted as a sister project to iHeartBerlin. I was pretty much at the start of my involvement in the creative scene of Berlin and I remember I was especially in awe of those who had already made a name for themselves in the city. I admit that I was a little nervous at first. But Esther was so approachable and kind, there was this instant familiarity that she builds with you that made her so many friends over the years.

Esther was always a bit of a wild child in Berlin. She rarely joined the official runway of Berlin Fashion Week, rather making her own shows and events, in the streets of Berlin, or in one of Berlin’s biggest theaters, the Volksbühne, and one time even as a concert where she performed herself. She never really fit in with the other designers, because her designs were always beyond any current trends or established aesthetics, nor were they particularly compatible with pop culture. Esther has always designed for the type of individuals that want to remain individualistic. She was always bending gender norms and mixing up male and female silhouettes and details – long before genderless fashion became a trend. She always stayed faithful to the avant-garde and artistic side of fashion.

The Most Beautiful Form of Expression: A Tribute to Fashion

by Guest Author | Fashion

from Catalogue of Disguise at Trauma.

Clothing; the second skin of mankind. Without a single word, we communicate through the fashion we wear. We express how we look at ourselves, what values we stand for, and even reveal details, such as what kind of music we listen to, what profession we practice, what community we feel part of, and whether the Zeitgeist of today or that of another era accompanies us.

Fashion stands for liberalism, individualism, and open culture. It is an expression of one’s personality and a symbol of freedom.

Some dismiss fashion as superficial, and it suggests that those with this attitude have never given serious thought to the history and symbolism of wardrobe.

PLATTE Brings Voguing & Ballroom to the Runway of Berlin Fashion Week

by Frank | Fashion, Party

Berlin has a new space and platform for emerging local designers and what better to put yourself onto the map with the most exciting fashion show during this week’s Berlin Fashion Week. PLATTE is a project dedicated to supporting the fashion scene of Berlin in a sustainable way by offering space, structure, and expertise to upcoming local designers and brands. The makers of PLATTE are dear of colleagues of iHeartBerlin that have over a decade of experience in the field. Sevil Uguz is the founder of LNFA which is a network and fashion store for local brands at Bikini Berlin, and Arne Eberle is a Berlin Fashion Week veteran and co-founder of OE Magazine.

In their amazing space at Memhardstraße, they will host pop-up stores, workshops, showrooms, exhibitions, events and so much more. With their first event that happened on Tuesday, they gave a preview of what’s to come and their focus on working in an interdisciplinary way. They invited members of the Berlin ballroom scene to curate a runway show of a different kind. Housemother Ambrosia from the Kiki House of Angels brought together a cast of diverse performers who proofed that models can have any size, shape, and identity and look fabulous on the runway. And European housefather David from the house of Milan put together the choreography for the show that would have spectators gagging later on.

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More Than Ice Cream: Magnum Launches Unique Limited Design Edition by Independent Designers

by Frank | Fashion, Stories

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In the last couple of days, Berlin is finally starting to wake up again and feel like the multi-faceted and fun city that we all know and love. The sun is shining, people are outside and the Berlin vibes are slowly kicking in.

What better moment to come out with something new than now? We’re all craving some pleasure, and ice cream, and some golden sunsets. It feels like the perfect timing for what Magnum has in store for us.

Recently I was lucky to get a glimpse of some shiny things coming up at the press event by Magnum. Of course, there was a brand new ice cream flavor involved, and some amazing bedazzled roller skates. Sounds like fun? Let’s dive in…

These Fresh Young Berlin Fashion Labels and Shops are Giving us Summer Vibes

by Burak | Fashion

It’s not a secret that Berlin fashion is one of a kind. Our streets are not accustomed to chic ladies in simple black dresses with a few expensive accessories to highlight their style and men who carry around their fedoras as they do in Paris, we rather like our style more gender non-conforming, unconventional, eco-friendly, and from time to time, serving a cause. Black isn’t necessarily a funeral color and we put on those pajamas at work on purpose. Berliners also don’t like to walk around like billboards. We don’t like showing off big brands and logos plastered on our clothes and we like to support local businesses that reflect us. This is why we chose these fresh Berlin fashion brands and shops to get you ready for this summer.

The Privilege to Party: Bottega Veneta Criticized for Afterparty at Soho House during Lockdown

by Adri | Fashion, Party

With lockdown being extended every few weeks and more intense measures implemented in seemingly fruitless attempts to minimize COVID infections, we’re all looking for a way to unwind. I’m sure everyone would enjoy a normal party right now; being able to listen to music, dance, and drink with friends without constant fear of the virus. We may all crave it, but that doesn’t mean it’s fair considering our current circumstances. And it definitely doesn’t mean a party full of famous people will go unnoticed in this climate.

Italian luxury fashion house, Bottega Veneta, is facing intense criticism after hosting a fashion show presenting their Salon 02 collection in the concrete halls of Berghain, followed by an afterparty at the Soho House in Mitte on Friday. Local celebrities like Oumi Janta, Honey Dijon, and Sven Marquart were in attendance, as well as more internationally known names such as rappers Skepta, Slowthai, and Burna Boy, American designer, Virgil Abloh, and Daniel Lee, creative director of Bottega Veneta. Photos and videos of the Soho House afterparty were shared on social media, showing no social distancing, masks, or compliance with the increasingly strict lockdown measures.

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