It’s a new year, I just finished a colossal project and with all that new time at my hands I’m left to think about the future. After doing iHeartBerlin for 17 years now, I have this looming question over my head: What the hell we gonna do now? I’m not joking, I’m seriously asking: where do we go from here?
Are we going to turn iHeartBerlin into a fashion brand? Are we going to turn into a print magazine? Are we going to become an online city guide? Are we going to turn ourselves into a closed community? Are we going to change our name, logo, and concept – or keep going as we are? Or are we gonna switch off the lights from one day to the next?